Real Estate Video Tours: Real Estate Marketing Evolved
If a picture is worth a 1000 words, what is a video worth?
[dropcap2 variation=”purple”]W[/dropcap2]e live in a very busy world and the truth is that it’s getting even busier. An increasing problem that many home buyers face is that it is becoming harder and harder to find time to physically inspect every potential property. It is even harder if the property they want to inspect is in another state or area to where they currently live. [image_frame style=”framed_shadow” align=”right”]https://onlineopenhome.com.au/wp-content/uploads/2013/04/Busy.jpg[/image_frame]What if there was a way for the buyer to inspect your property at a time that suited both you and them without the hassle of holding an open home, where you don’t have to worry about hundreds of strangers trudging through your house or real estate agents showing up on your doorstep with a bus load of people on Saturday morning?
This is why the OnlineOpenHome: 24/7 Online Real Estate Video Tour is such a great idea!
Most people are already searching online websites like www.realestate.com.au and www.domain.com.au to create their property shortlists and with the quick adoption of online shopping, this trend is only going to increase over the next few years. In fact, a recent report states that 87% of people use the internet as their main tool to search for property to buy (Residential Consumer Property Seeker Report, Oct 2011). It is becoming increasingly more important that your property stands out from the crowd at this stage in the homebuyer’s research.
Here are some of the benefits to having a Real Estate Video Tour:
- The buyer gets 24/7 access and can view your home from the comfort of their own home
- No more opening your home up to hundreds of stranger’s week in, week out.
- It’s great for interstate or out of town buyers to inspect the property before committing to a more formal inspection
- Videos can be easily shared with friends and family online through YouTube, Facebook, Twitter and other social media
- Use QR codes for more advanced marketing techniques
- Video tours create a point of difference
With Australia’s best real estate agents now using online video tours to showcase their listings, it’s becoming clear that video tours are the best way to view a home online. Not only does a video give you a better feel of the space, you can inspect it from the comfort of your own home, smartphone or tablet and share it with your friends family over Facebook or twitter.
With an online video tour, you will only need to open your home up to serious buyers who after inspecting the home online, simply want to open a few cupboards before they make their final decision. This also means there will be less ‘tyre kickers’ coming through your home saving you valuable time.
It’s easy to see why having a video tour can be so important to your marketing strategy, but what are some of the ways you can use a video tour to maximise your marketing dollar?
[image_frame align=”right”]https://onlineopenhome.com.au/wp-content/uploads/2013/04/Smartphone.jpg[/image_frame]Here are some ways you can use your video tour to get the most value out of it:
- Share the video tour on YouTube. This YouTube link can then be used to share on other websites and social media sites.
- Add video tour to online real estate listing websites like www.realestate.com.au and www.domain.com.au as well as the agents own website and social media channels.
- Have the tour displayed in the real estate office on a monitor or tablet device to show to any buyers who walk into the real estate office.
- Share with friends and family on Facebook or twitter.
- Use the provided QR code to link the video to your newspaper advertising or shop window display providing a valuable link between old and new media. QR codes are viewable from any smart phone with a QR reader app which means you can watch the online tour straight from your smart phone.
- Put a QR code on the yard sign to allow the buyer to inspect the property immediately from their smartphone without having to set foot on your property.
- Give a DVD or USB stick of the tour to anyone who inspects the property so they can look at the home again anytime that suits them.
The way people buy real estate is changing dramatically. When it’s time for you to sell your most valuable possession (your home) it’s important that you take full advantage of the latest technology with a ZERO RISK Professional video tour.
[dropcap2 variation=”purple”]O[/dropcap2]ne of the benefits of an OnlineOpenHome video tour is that for a limited time, you also get up to 10 professional photographs included when you book your video tour. To gain that extra edge and put your home ahead of the competition, book your tour today.